Q. 44 & 77. How do you expect marketer budgets/focus to change regarding commitments to DE&I in the next year?
TripleLift Proprietary Study "State of DE&I Commitments in Programmatic Advertising" DE&I committed Marketers N=200, DOM Publishers N=100
DE&I Digital Commitment Expectations in the Next Year
42%
39%
18%
3%
42%
44%
13%
1%
Plan to Increase with New Budget
Plan to Increase by Reallocating Existing Budget
Plan to Keep Budget the Same
Plan to Decrease Budget
Publishers Marketers
81%
of Marketers expect their DE&I
dedicated digital ad budgets to
increase in the next year.
86%
of Publishers expect the same.
DE&I Digital
Budgets Are Set to
Increase in the
Next Year
