3%
5%
11%
12%
18%
25%
26%
More than $100 million
$50 million to less than $100 million
$5 million to less than $10 million
$10 million to less than $50 million
$1 million to less than $5 million
$500,000-$999,999
Less than $500,000
3 in 4 Digital Marketers surveyed said they have full or partial control
over their company's dedicated DE&I budgets
1
$11.3M Avg. 19.1% Avg.
How Much Budget do You Control? What Percentage of that budget is DE&I Specific?
Digital Marketers Have Strong Influence Over DE&I Budgets
With 200 marketers included in this survey, controlling $11.3M in digital ad budget on average, 19.1% of which is DE&I
focused, this report covered an estimated
$432M in DE&I dedicated Digital Ad Budgets
23%
36%
28%
9%
2%
2%
1%
1%-10%
11-20%
21-30%
31-40%
41-50%
51-60%
61-70%
71-80%
81-90%
Q. 15. How much do you influence your company's dedicated DE&I budget? Q. 16. How much budget do you control? Q. 17. What per cen tage of that is DE&I focused or allocated to diverse - owned businesses?
TripleLift Proprietary Study "State of DE&I Commitments in Programmatic Advertising" DE&I committed Marketers N=200, DOM Publ ish ers N=100
1. *8% said "Full control, 66% said "Partial control, 26% said "Little to no control.
