Issue link: https://resources.triplelift.com/i/1522157
31% 36% 44% 47% 47% 54% Employing automated bidding processes and real-time auctions for efficient ad placements Providing valuable audience behavior insights inform tailored ad content and placements Enhancing ad operations and improve targeting capabilities Optimizing ad inventory and maximize revenue potential Providing targeting specific audience segments based on data insights Growing Revenue Increasing Opportunity for Publishers to Grow Revenue and Amplify Presence with Marketers The value in working with diverse - owned publishers goes beyond growing revenue for each respective party . Publishers must realize the inherent value in allowing marketers to harness their unique voice, which grants access to a more diverse audience. When we asked Publishers, "To what degree have advertisers' DE&I commitments or spend goals impacted your revenue growth?", multiple responses included the answers… • Helps publishers broaden their client base and strengthen customer relationships • Attracts a broader audience and enhance customer loyalty • Contributes to improved brand reputation and social responsibility • Allows access to new market segments and demographics The relationship between publishers and marketers is a symbiotic one, at the heart of which lies engaging and benefitting the audience. * The open responses from 100 DOM publishers were given to AI with the prompt "summarize the above responses into bullet points" In what capacity do you currently work/ interact with programmatic advertising tools and platforms? Q. 69. In what capacity do you currently work/ interact with programmatic advertising tools and platforms? Q. 80. To what degree have advertisers' DEI commitments or spend goals impacted your revenue growth? TripleLift Proprietary Study "State of DE&I Commitments in Programmatic Advertising" DE&I committed Marketers N=200, DOM Publ ish ers N=100 F I N D I N G S