What Would You Like to See in the Future in Regards to DE&I in
Digital Advertising?
"Industry Standards" and "More Inventory" were the
most chosen options by each respondent group
Certifications (58%) were also cited as future hopes
indicating a need to standardize certifications for DOM
in programmatic.
F I N D I N G S
Our tasks are to…
1. Establish standards for diverse-owned programmatic
media, with an emphasis on certifications for
qualified DOM/Publishers.
2. Expand scale through publisher certifications and
diverse programmatic deals.
T A K E A W A Y S
Industry Standards and More
Inventory Are Desired
by Marketers & Diverse-
Owned Media
Industry standards, 68% More inventory, 58%
Certifications for
diverse-owned
partners, 29%
Certifications on
campaigns with
dedicated
budgets to DE&I,
29%
Other, 3%
Industry standards, 60% More inventory, 65%
Certifications for
diverse-owned
partners, 30%
Certifications on
campaigns with
dedicated
budgets to
DE&I, 28%
"Other", 1%
Q. 43. & 78. What would you like to see in the future in regards to DE&I in digital advertising?
TripleLift Proprietary Study "State of DE&I Commitments in Programmatic Advertising" DE&I committed Marketers N=200, DOM Publishers N=100
Marketers
Publishers
