Issue link: https://resources.triplelift.com/i/1522157
Defining and Identifying Success can be Elusive for Marketers *Identifying Parameters *Tracking Success *Determining Impact Q.40 "How do you determine success when investing in diverse - owned media and executing DE&I dedicated budgets?" Q.41 "What is your process for tracking and reporting your spend with diverse - owned media partners?" Q.44 "What initiatives or opportunities have been successful in achieving your diversity commitment and spend goals?" TripleLift Proprietary Study "State of DE&I Commitments in Programmatic Advertising" DE&I committed Marketers N=200, DOM Publ ish ers N=100 * The open responses from 200 DE&I Marketers were given to AI with the prompt "summarize the above responses into bullet points" When asked how success is determined, the responses were incredibly varied. The majority see success as just an element of spend. However, a good portion of marketers see success as just identifying/setting a goal. A set process for measuring succe ss (action, impact and iteration) was lacking. 1 2 3 Goal Setting (49/200) Audience (41/200) Content (34/200) 1 2 3 Spend (101/200) Monitor/Optimize (37/200) Tools/Platforms (31/200) 1 2 3 Engagement (52/200) Reach (40/200) Customer (30/200) "Partnering with diverse content creators, agencies, and media partners" "Setting specific diversity spending goals" "Implementing inclusive marketing campaigns to resonate with diverse audiences" "Standardized procedures and regular audits ensuring reporting transparency and consistency" "Effective campaign and inventory management " "Specialized tracking tools and technologies like spend analysis platforms, DSP reporting, and internal tracking systems to monitor spending with diverse - owned media partners accurately " "Ensuring investments contribute to promoting DE&I in advertising efforts" "KPI indicators of audience engagement, reach, conversions, m easuring campaign performance and brand impact within diverse communities" "Impact within diverse communities to gauge effectiveness and drive positive change in industry advertising strategies"