Gen Z in the U.K. Brief
U.K.'s fashion retail market revenue will crest £43b by 2028
3
U.K.'s e - commerce market value will reach £68b by 2030
3
£68b
OLV Advertising
47% of Gen Z in the U.K. remembered seeing ads in video portals
(compared to 39% of gen pop)
1
Product
preference
Gen Z commands 24% of the overall apparel market, but 32% of the
sustainable apparel market
5
By 2027, Gen Z will command 34% of the sustainable apparel market
5
E - commerce
60% of apparel sales in the U.K. will be made online by 2025
4
consume digital
video content
(H2 2023)
1
74%
purchase clothing or shoes
mostly online
2
47%
purchased products because
celebrities or influencers had
advertised them
1
30%
1. Statista Consumer Insights Global as of January 2024, n=24,187 (all respondents), n=4,027 (Gen Z)
2. Statista United Kingdom; Klarna; Nepa ; Q2 2023 n=1000
3. Statista Digital Market & Consumer Insights 2023
4. United Kingdom; Retail Economics; Office for National Statistics (UK); Eurostat; IMF
5. Source(s): Eurostat; Statista Consumer Insights Survey: Sustainable Consumption (2021)
