Marketing Tactics to Effectively Reach B2B Decision Makers
With longer purchasing timelines and more stakeholders, it's increasingly important to be customer obsessed.
1. " Gartner B2B B uying Report ." Gartner B2B Buying Report , Gartner, Nov. 2023.
2. Forrester. " Fuel Growth Through Customer Centered Alignment ." Sept 24 2023.
3. Voss, Kelsey. " B2B Marketing Trends to Watch In 2024 ." Insider Intelligence , Insider Intelligence, 12 Dec, 2023.
4. LinkedIn, " The B2B Marketing Benchmark " June 7, 2023.
5. Brailovsky , Erik, et al. " The Multiplier Effect: How B2B Winners Grow ." McKinsey & Company , McKinsey & Company, 13 Apr. 2023.
6. eMarketer, Most Effective Marketing Tactics Used to Reach Target Audiences US B2B Marketers.,by Tactic, June 2023." Source B2B Reviews, "The state of B2B Marketing Budgets," 10 Aug 2023.
Brand Awareness
& Building
Brand Equity in an increasingly competitive marketplace is a critical
differentiator.
3
Decision makers must answer more than why and start to
answer when .
4
Content Journeys
& Format Fit
3 in 5 B2B firms invested in personalizing content journeys as buyers move
further down the funnel.
5
Those that have increased personalization have
gained significant market share from those who had yet to personalize.
5
Mobile Placement
& Optimization
1 in 2 B2B marketers believe mobile - optimization is the most effective tactic
to reach target audiences
6
Targeting
& Retargeting
Using existing data, B2B firms will utilize GenAI and predictive analytics to
optimize strategies from content to distribution, emphasizing human touch to
tell an authentic story.
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