Digital Investment
Buyer
Video/Traditional
Investment Buyer
Programmatic
Buyer
Innovation
Buyer
TripleLift conducted an
online survey of 408 CTV
Buyers who identified
themselves as:
The Numbers
The Buyers needed work in the United States and
spent at least $1,000,000 in CTV in the last year.
The Study
Respondents were asked a series of questions
related to their CTV buying behaviors, requirements
and perceptions.
The study began in July 2023 and completed in
August 2023.
Andrea Ravikumar
Associate Research Director
aravikumar@triplelift.com
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