50%
21.2%
39.1%
of all global video impressions
were allocated to CTV in 2022
Total US CTV Ad Spend will
increase in 2023
Increase in Dynamic Video Ads*
usage over the past year
Buyers are looking for new and innovative ways to engage viewers in an over - saturated
market and stand out without compromising performance and cost. This will be done
through innovative formats such as:
In - show Ads
Integrated units directly in - line with content
Component Ads
In - break CTV ads with customizable elements such as QR codes, product
spotlights and DCO capabilities
Tile Ads
Messaging integrated into smart TV or player screensavers and other passively
consumed content
All of which are to be measured or bought on new, up - and - coming currencies such as
attention, fraud prevention, linear extension and first party data integrations.
The future of CTV cannot be predicted but it can be met with innovation and forward thinking when the industry comes
together for the sake of the end user.
