Find an SSP that you can trust
Supplement direct - to - publisher
buys with other buying methods to
maximize campaign performance
Be flexible during planning to
determine best course of action
Pick SSPs that have direct
relationships and are working
to maximize content signals
Choosing the right publisher type
to align with targeting goals
Key Recommendations
Where do we go from here? The CTV landscape is
expanding rapidly, leading to an ever - increasing number
of choices buyers must make on a daily basis .
Sticking to some key principals when planning and
purchasing CTV can help…
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