Content M etadata noun
T he data sent from publishers in the bid request that helps
describe and categorize content. Think: title, series name,
episode number, language, etc.
But not all publisher types are created equal.
Buyers need to plan the activation of their campaigns around the
signals sent from the publisher to maximize their targeting
potential. For example, if they are looking to target by channel, a
vMVPD should be used as they pass the highest volume of channel
signals back to the SSP.
Additionally, since many DSPs don't have robust content metadata
targeting available in their UI, buyers should rely on supply partners
to curate unique inventory packages and activate them in their DSP
of choice.
Publisher Type Genre Rating Channel
FAST 97% 99% 2%
OEM 99% 95% 31%
Network 85% 86% 62%
vMVPD 91% 82% 95%
Digital - first 88% 85% 56%
SVOD 88% 68% 70%
Metadata Availability Varies by Publisher Type
