Top Content Attributes
Buyers are Interested in
Using for CTV Targeting
Buyers want to know what specific channel,
series, and distributor they are running on.
Generally, all buyers followed the same ranking trend,
except Programmatic buyers.
These respondents found "App" and "IAB
Category" significantly more interesting than other
buying groups.
Programmatic buyers are also most satisfied with their
current content targeting solutions, aligning with what
attributes they are interested in. They want more
standardized attributes than video and digital
investment buyers. Since these attributes are easier to
obtain, they leave Programmatic buyers more satisfied
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Channel
Content Length
Series
Distributor
App
IAB Category
Genre
Episode Title
Network
Livestream
Rating
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