Upfront commitments leave buyers feeling more
secure due to their guaranteed rates, supply, and
predictability throughout the year.
That said, 85% of buyers say they can use an SSP
to fulfill these commitments.
However, they still leave almost half their budgets for
scatter dollars outside of these upfront commitments.
Cost Savings
Guaranteed Rates
Predictable
Reliable
Guaranteed Supply
Trust
Better Rates
Easier Planning
Access to Exclusive Inventory
Prioritized Placements
Easier Billing
Customer Service
Required
Financial Stability
Inventory Quality
Audience Targeting
Risk - Free
Fraud Prevention
Buyers Leverage Upfront
Commitments to Save
Money & Secure
Guaranteed Performance
