Digital Investment buyers
value Deal Curation and
Alpha Product Access
87% of buyers with a preferred SSP for their CTV buys
enjoy access to a large range of unique inventory,
unique access to data and preferred rates and pricing.
But Not All Buyers Look for the Same Features in Their SSP:
Access to a Large Range of Unique Inventory
Unique Access to Data
Preferred Rates and Pricing
Deal Curation
Extended Reach to Upfront Deal Commitments
Access to Buyer Tools
Direct Buying Paths to Inventory
Premium Inventory Quality
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Why I Love My SSP
Programmatic buyers chose
SPO and access to buyer tools
as the top benefits
Video/Traditional Investment
team members want unique
access to data and an
extended reach to upfront
deal commitments
Innovation buyers also want
extended reach to upfront
commitments and access to a
large range of unique inventory
