Product One Sheets

TripleLift Audiences for Publishers (UK)

Issue link: https://resources.triplelift.com/i/1512329

Contents of this Issue

Navigation

Page 0 of 1

TripleLift First - party Data (1PD) Audiences take programmatic signals and turns them into standard segments in order to help publishers monetise their inventory in cookie - constrained environments like Safari and Firefox today — and future - proof inventory against overall declining addressability and the deprecation of third - party cookies on Chrome. 1PD Audiences for Publishers Monetise in Cookie - Constrained Environments Boost Yield in Cookie - constrained Environments Improve yield and overall fill rates in cookie - constrained environments like Safari and other browsers today TripleLift acquired the data activation platform 1plusX in March of 2022 to leverage their award - winning technology and create privacy - forward segmentation for publishers that works for them. Digiday named 1plusX the "Best Data Management Platform" in 2021 — and we are excited to leverage that technology to underpin our First - party Data Audiences offering. Acquired by TripleLift in March 2022 Curate and Control Inventory Publishers choose which segments to make available via TripleLift Audiences Stop Data Leakage Unlike some other industry solutions, your segments are packaged onto a deal ID with only the most pertinent information available, to minimise your data from being reverse engineered 26% Lift in CPMs 1 Seen by US publishers, based on early testing Source: 1. TripleLift Internal Data from Large - Scale US Advertiser Campaign, 2023

Articles in this issue

Links on this page

view archives of Product One Sheets - TripleLift Audiences for Publishers (UK)