Curated Audiences:
Built by and maintained by TripleLift . With multiple activation options it's easy and
effective to hit more of your outcomes.
Create relevance through cultural , vertical,
seasonal and content metadata - level deals.
Content Deals
Leverage publisher data, powered by our
proprietary 1plusX technology, to reach your
audience across cookieless browsers.
Publisher First - Party Data Deals
Optimize for specific outcomes like high click - through
rate, high viewability or high video completion rate.
Performance Deals
Activate your way with Private Marketplace (PMP)
and Programmatic Guaranteed (PG).
PMPs and PG Deals
Overview
Smart Data & Targeting: Introducing TripleLift Audiences
Source: 1. TripleLift Exchange Data 2023.
Access the Largest and Leading Digital Publishers
Elevated by our placement - level optimization, commitment to first - party data, and our award - winning data activation
technology, TripleLift Audiences provides the best available data where you need it most.
Custom Audiences:
Future Offering
In a world without third - party cookies, TripleLift Custom Audiences will enable advertisers
to leverage their first - party data in secure ways to reach their ideal outcomes when third -
party cookies go away.
Use cases include:
• Advertiser first - party data retargeting based on a known list of consumers
• Advertiser first - party data audience expansion allows for lookalike modeling based on
a known list of consumers
Product Line Online Video Display Native
United Kingdom Avails
1
58B 122B 109B
