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A Holistic Targeting Solution TripleLift Audiences Targeting TripleLift Audiences packages segments with TripleLift media to deliver on outcomes for buyers and publishers, even in cookie - constrained environments. For advertisers looking for a better audience targeting solution, TripleLift's Curated Audiences are reinventing ad targeting for the modern, private web. Connect with your TripleLift partner to activate your custom Curated or Custom Audience deal today. CUSTOM AUDIENCES Built by and maintained by advertisers & publishers CURATED AUDIENCES Built by and maintained by TripleLift Performance & Contextual solutions Age/Gender Segments • ex. Male, Female, 25 - 34, 35 - 44 Conquesting Segments • ex. Auto In - Market Behavioral Segments • ex. Shopping, Events & Attractions Purchase Intent Segments • ex. Home & Garden > Interior Decorating Contextual Segments • ex. Hobbies & Interests > Games and Puzzles Verticals • ex. Food & Drink, Business/Finance Tentpole/Seasonal • ex. Mother's Day, Summer, Back To School Leveraging keywords, behaviors, IAB interests, age/gender, content, advertiser data and purchase signals, TripleLift curates a deal powered by 1PD. TRIPLELIFT'S CUSTOM AUDIENCE SEGMENTS With the help of your campaign brief, defined personas and/or keyword list, TripleLift can custom segments that targets your audience and achieves your campaign goals based on any combination of behavioral or contextual signals. DATA ACTIVATION Full - funnel targeting tactics — from Prospecting to Retargeting Extension with the ability to activate however you choose via Programmatic Guaranteed, Private Marketplace, multi - publisher deals or the open exchange. Inside TripleLift Audiences Segments TRIPLELIFT'S CURATED AUDIENCE SEGMENTS

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