In - Feed Native for Publishers
Native ads are located within the editorial feed of publisher placements and are surrounded by
content. Native creates a non - disruptive experience for consumers visiting your site.
What is Native Advertising?
TripleLift Native
In the feed of content including
organic feed/grid/listing/carousel
In - Feed Native
Performance Drives More Demand
• Brand awareness of TripleLift Native is 4x higher than industry
standard, and brand favorability exceeds industry benchmarks
by 9 percentage points leading to higher CPMs
• Premium In - Feed Native brings in more publisher revenue and
elicits higher engagement keeping advertisers coming back to
your page
Premium Creative Experience
• We value getting placement design just right. TripleLift has
created over 95,000 custom publisher templates that integrate
with your page perfectly
• Through our Gold Standard for Native initiative, we are
continuously evaluating placement design to ensure you are are
set up for success.
Hands - on Support
• TripleLift can support all the common wrappers including Prebid
or Amazon TAM; simply activate native alongside other formats
and unlock additional revenue in a few simple steps
• Leverage expert advice from our dedicated support teams to
help you target in - feed units through set up, optimization, and
post - launch
1
TripleLift Consumer Perception Survey (n=1013), 2021,Respondents 18 - 24 , TripleLift Brand Lift studies through Kantar (n=32 studies) (Research Team)
Why Native?
of consumers find
native advertising
interesting
1
of consumers have a
more positive
perception of native
vs. banner
1
Backed by research, in - feed native ads are both more interesting and less intrusive for consumers
compared to banner, video, expandable and pop - up ads.
86%
59
%
More time is spent
consuming native ads vs.
traditional banners
1
3
X
