The Next Step in Retail Media:
Moving Offsite
Interested in getting started? Email commerce@triplelift.com for more information
Advanced Targeting
Pairing premium component - based native with accurate audience targeting increases
offsite effectiveness by serving relevant ads to consumers in a non - disruptive way.
Offsite advertising today relies heavily on cookied environments – almost half of all ad
requests may not be addressable using third - party cookies alone.
No third - party cookies
Many unidentified audiences
+
=
47
%
unidentified users today
Define offsite
targeting profiles
Relevant ads displayed to
consumers
Ad
Ad
P&I Portfolio
Strategy
Group / Cohort
First - party Identified
Cross - Domain Identified
TripleLift uses the best available
data on each impression
Increase current addressability
with a combination of ID
solutions + 3P cookies
Utilize retailer data that is unable
to link visitors offsite by
leveraging TripleLift Audiences
Using a Portfolio Approach to Increase Addressability
Support for solutions such as
Privacy Sandbox to enable
retailers to achieve their campaign
KPIs across participating browsers.
