The Next Step Retail Media: Moving
Offsite
Interested in getting started? Email commerce@triplelift.com for more information
Moving Beyond Banners
Retail Media is one of the biggest opportunities for the AdTech industry, but relying
only on banners offsite is not very effective.
Banner blindness is real – consumers ignore banners as they are a disruption on the
page. Performance then suffers because of the suboptimal creative and location.
96 %
of consumers have
a more positive
perception of
native vs. banner
86%
Consumers spend
3 X
• Creatives render
seamlessly within
publisher content
with focal points
intact
• Run on 100k+
custom built
native templates
across Comscore
100pubs
Offsite
Providers
• Reliant on fixed
banners that are
disruptive to flow
of content
• Locked in static
frames creating
suboptimal
creative
experience
Sponsored by Perrier
A Modern Way to
Celebrate
Enjoy the natural fruit
flavors of Perrier.
of the time on a
website
Native ads are seen
more time consuming
native ads
Source: TripleLift eye - tracking studies (n= 201 studies) (Research Team )
