The State of DACH Programmatic Buyers
Prioritizing ROI and Conversion Tactics
TripleLift partnered with The Drum to conduct our "International Programmatic Buyer's
Journey" survey. We asked German buyers about their key objectives and priorities and
found out that German advertisers in particular place great importance on ROI and
conversion metrics.
Current State of the Industry
Key Findings
Understanding the mindset of the DACH buyers
In our research, we measured interest in ROI as defined by measures
such as conversions, signups, sales, purchase intent, CPA etc.
25%
More likely to prioritize
ROI Metrics as their
primary criteria
47%
More likely to say
innovation is the top
challenge
47%
More likely to leverage
Native for conversion
campaigns
TripleLift's Native is the answer to the ROI equation
TripleLift's Native is the perfect format to add to your next
campaign if you want to maximise your ROI: with a suite of
innovative formats, we have the perfect fit for any campaign
objective.
Our formats are custom:
- Over 120K custom built publisher templates for a
seamless fit
- Easily repurpose your social assets with TripleLift's
computer vision and dynamic templating technology.
TripleLift Native ads are seen 96% of the time on a website.
This great performance leads to direct results: up to 4 times
higher brand awareness compared to industry norms and
higher conversions rates.
