25%
45%
23%
37%
38%
34%
50%
28%
46%
45%
Unaided Brand
Awareness
Aided Brand
Awareness
Online A d
Awareness
Brand
Favorability
Purchase Intent
Control Exposed
Added Value: Brand Lift Study
Brand lift studies give directional insight into how a campaign shifted the consumer perception of a brand and/or product.
Feasibility:
• Media Plan: Volume of impressions, flight dates, target audience, etc.
• Desired Data Outputs: i.e. creative, targeting or ad format breakouts
Consultation:
• Confirmation that study appropriately matches KPI's
• Sample survey questions, desired outputs and other logistics
What do I need in order to execute?
What questions does this answer?
• How did my campaign change consumer attitudes and brand perception?
• How does my campaign compare to industry norms?
• What demographic group best resonated with the campaign?
• What audiences understand the brand position and which ones need specific
and contextualized messaging?
• Is the brand meaningfully different?
• What specific brand/product features drive consumers to convert?
What does the output look like?
Who does TripleLift partner with?
Wrap up report includes key brand insights, industry norms, frequency
results, demographic insights and more!
TripleLift Preferred Partner
What is the campaign minimum?
• Minimum $75k investment for US, $100k for UK (vs. $250k standard)
• EU countries outside of the UK are evaluated on an ad - hoc basis
Beta Offer: $75k minimum
