Added Value: Eye Tracking Study
Insert creative into a test environment to understand the attention it receives on a site – survey questions available for addit ional context
Feasibility:
• Media Plan: Volume of impressions, flight dates, target audience, etc.
• Finalized Creative: mp 4 of creative along with website preference
Consultation:
• Confirmation that study appropriately matches KPI's
• Sample survey questions, desired outputs and other logistics
What do I need in order to execute?
What questions does this answer?
• Which creative should be utilized in a campaign?
• Is the High Impact Video Experience eye catching?
• How long does it take for a consumer to notice the ad on a website?
• On average, how much time does a viewer spend with the unit?
• Is the viewer able to recall the brand or product that was featured in the creative?
• Did the consumer remember brand messaging?
• What about the creative appealed to the audience?
What does the output look like?
Who does TripleLift partner with?
TripleLift Preferred Partner
Beta Offer: $50k minimum
Heatmap of viewer eye movements with post - exposure survey including
brand recall, favorability and message association
