As audience behaviors and budgets shift, CTV continues to
take over the television landscape, with streaming
surpassing cable to claim the largest share of television
viewing for the first time in 2022. This ongoing shift has
opened the door for buyers to take advantage of a new
innovative channel and the data that comes with it. While
traditional TV has always been the gold star when it comes
to transparency, we are seeing the potential to bring the
transparency of TV into the same granular targeting and
reporting workflows as programmatic, thanks to the
growing amount of data surrounding CTV.
TripleLift is leading the way with radical transparency across
the CTV marketplace and is committed to offering
advertisers affordable and direct video ad buying through
unique targeting capabilities, so you know exactly where
your ad dollars are delivering.
2
Take full advantage of the opportunity to be more
selective with your campaign decisions and curate a
custom deal through TripleLift's menu of scalable
targeting and reporting solutions.
Source: Nielsen
