CTV
Targeting in CTV
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CTV environments enable advertisers to be more strategic with their targeting choices, creating more transparency to reach as many
people as possible.
Niche Audiences
While targeting remains complex, CTV allows advertisers to reach niche audiences through a wide range of targeting layers like genre, series, and network.
These parameters fall under a type of targeting known as Contextual Targeting, a form of targeting that reigns supreme in CTV due to the ability for advertisers to
know exactly what show, movie genre or channel their CTV campaign is running on. Contextual targeting allows advertisers to target the viewers that are most
engaged with the content they're viewing, and consequently are more likely to align with the brands that play within the breaks.
With targeting comes reporting. When activating a CTV campaign with TripleLift, reporting can be as robust or as simple as you need it to be and can be broken
out in a matter of ways - by publisher, device, Deal ID, series, title, and more. While targeting allows you to be prescriptive upfront, the benefit of reporting on all
content metadata fields allows you to be reactive to your campaigns by offering learnings to understand the impact of your campaign and optimize towards even
better results for next time.
Meaningful Engagement Measurement & Optimization
