CTV
Be Selective
5
As a programmatic CTV advertiser, visibility into what you're buying is essential. Without it, buying with purpose and impact is close to
impossible. Being selective with your inventory enables you to feel confident and trust where your money is being spent, have more control
over your campaigns, increase scale, and improve overall performance.
With TripleLift, you can count on valid, viewable and brand-safe inventory, with 99% valid traffic compared to MOAT's industry benchmark of 94%.
Transparency
Efficiency
Scale
With greater transparency, comes higher
impact, and with more targeting capabilities
comes greater control and insight into
where your ads are delivering. Take
advantage of the targeting capabilities
enabled by the CTV programmatic
landscape to make the most of your budget
and meet your campaign goals.
Understanding your inventory and targeting
options will provide the chance to extend
your campaign to even more viewers.
Capitalize on select targeting combinations
to make significant gains in scale.
Avoid overspending and reach viewers
with precision by hitting more refined
customer segments. The ability to target
specific types of content for certain
households ensures better ROI.
Source: MoatQBR2022
