Guides & Playbooks- PDF

TripleLift CTV Inventory Guide

Issue link:

Contents of this Issue


Page 1 of 28

As audience behaviors and budgets shift, CTV continues to take over the television landscape, with streaming surpassing cable to claim the largest share of television viewing for the first time in 2022. This ongoing shift has opened the door for buyers to take advantage of a new innovative channel and the data that comes with it. While traditional TV has always been the gold star when it comes to transparency, we are seeing the potential to bring the transparency of TV into the same granular targeting and reporting workflows as programmatic, thanks to the growing amount of data surrounding CTV. TripleLift is leading the way with radical transparency across the CTV marketplace and is committed to offering advertisers affordable and direct video ad buying through unique targeting capabilities, so you know exactly where your ad dollars are delivering. 2 Take full advantage of the opportunity to be more selective with your campaign decisions and curate a custom deal through TripleLift's menu of scalable targeting and reporting solutions. Source: Nielsen

Articles in this issue

view archives of Guides & Playbooks- PDF - TripleLift CTV Inventory Guide