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Beauty
Best Practice Guide
The demand for beauty products – cosmetics and skincare – is estimated to
reach a three - year high this year . Social media, the rising popularity of clean
cosmetics, and increasing skin health and hygiene concerns spearheaded
growth and re - imagined this category .
To better assist our beauty brands, we enlisted our team of creative experts
and research specialists to create this Best Practice Guide through a
combination of industry insights and first - party data .
