Issue link: https://resources.triplelift.com/i/1478790
Video for IPG Wide range of quality inventory including o ver half of the C o ms core Top 100 online video properties Paired with YouTube, reach nearly 100% of the US digital population – including 9MM people not on YouTube Zero UGC from 2,000+ publishers across 25 verticals Sources: Incremental Reach - C om s core Media Metrix, July 2022; *Purchase Intent: Kantar MB Brand Lift, 2021 ; IVT - Human (formerly WhiteOps), 2019 Bot Baseline Report Format Use Case KPI TripleLift Benchmarks CTV Spots Reach audiences at scale within the breaks of their favorite shows and movies on streaming TV Awareness 98% VCR $0.02 CPCV In - S tream Effectively communicate your brand's message while audiences proactively consume video content Engagement 77 % VCR $0.01 CPCV Branded Video TripleLift Exclusive Custom headline and caption and in - feed placement are proven to efficiently drive purchase intent* Performance $8 CPM $0.01 CPCV Dedicated teams for creative services, campaign setup and research More than 100 , 000 brands partner with TripleLift because of our industry - leading commitment to direct, high - quality inventory and unparalleled client service . With a comprehensive video suite, TripleLift is your one - stop shop for programmatic video . Many partners offer some of what we do, but none offer all of what we do . Reach incremental audiences wherever they're watching The Video Formats You Need, at the Rates You Want Achieve your video KPI s with video solutions built for your objectives at competitive prices 2 1 3 Optimizations at the placement level where your DSP can't reach. Our dedicated service means easy setup and optimization New Audiences on Premium Publishers Industry - Leading Service & Safety Video fraud rate 3 0X lower than the industry average.