TripleLift Insights
Headlines that include discounts drive the highest consumer
engagement compared to all other headline themes. Ex: limited
offers, persona call out, brand call out, aspirational
Shoppers who enjoy gifting and spontaneous shoppers are more
likely to be receptive to headlines that include discounts and limited
offers
Those who are 50+ years old are inclined to be interested in
discount ads that include product images
Sources: Mintel, "Consumers and the Economic Outlook - US - Winter 2022" NRF "Consumer Inflation Poll May 2022" TripleLift Custom Study, N=500 July 2022
Consumers are Shifting Their Shopping Habits to Combat Inflation
50% of consumers would seek out additional discounts (coupons,
sales, etc.) due to inflation
45% of consumers are looking at coupons and sales more often than
in the past 3 months
Consumer Trends
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