Issue link: https://resources.triplelift.com/i/1476351
Genre: Arts & Entertainment Business Sports Kids News Floor CPM: $27 $30 $22.50 $25 $22.50 Best For: Audiences interested in movies and television Audiences wanting to stay informed on business and finance Audiences interested in sports Audiences interested in children and family friendly programming Audiences who want to stay informed on current events Be a Priority with the CTV Publishers You Know and Love TripleLift's Private Marketplace (PMP) solution connects brands to CTV publishers on a one - to - one basis. Our direct relationships with publishers allow us to secure quality inventory with priority over Open Exchange bids, giving you a greater chance of winning bids, improving delivery on the inventory of your choice and providing greater transparency into where your ads appear. CTV Private Marketplace for Advertisers How TripleLift PMPs Can Help You Unique Priority Access to PMP Opportunities through TripleLift's CTV Publishers $12.40 CPM $15.95 CPM $19.40 CPM Open Exchange Transition to PMPs ü Increase Win Rate ü Secure Inventory ü Better Transparency ü Diversifies Strategy AD $19 CPM PMPs - By Invitation Only Reach Any Audience Tap into our direct partnerships with mid - market and top CTV streaming apps to reach your audience, no matter how broad or niche. Gain Transparency Target campaigns at a more granular level for greater transparency and control over where your ads are running. Count on Our Support Rely on our team to manage PMPs for you across multiple publishers and consolidate reporting across TripleLift's full suite of omnichannel solutions. Go Beyond the Spot Pair Spots with TripleLift's proprietary integrated ad unit, Split Screen, proven to enhance brand metrics when combined with Spots. For a full list of CTV Publishers available for PMPs, contact your TripleLift partner.