Performance
ü 97%+ VCR
ü $17 - 22 CPM, $0.02 CPCV
ü Deliver against contextual
or 1st party audiences
Why CTV Spots with TripleLift?
We know a lot of SSPs are getting into CTV…so why pick TripleLift? What makes TripleLift different?
TripleLift is poised at the forefront of CTV innovation through our current, direct executions and future
CTV products that haven't previously been widely available.
What TripleLift Can Get You Today
Service
Interested in learning how TripleLift can uniquely serve your CTV Spots?
Reach out to your TripleLift partner for more information.
ü Dedicated Partner
Management team for
each campaign
ü Recommendations for
improving performance
ü Quick turnarounds
Directness
ü In - house supply team
onboards direct inventory
ü Transparent site lists
ü Post and pre - bid fraud
protection by HUMAN
and Moat
Going Beyond the Spot
Our suite of innovative CTV solutions, called
CTV Integrated Ad Experiences , will be
packaged with Spots for improved brand
metrics.
What We're Working On
Content Transparency
Unique inventory packages based on
content metadata such as rating, genre,
channel, series, and more, to fill gaps in
transparency.
Improved PMP Capabilities
Building new tools for publishers to create
private marketplaces with advertisers across
CTV Spots and Integrated Ad Experiences.
Reaching Niche Audiences
Partnering with new publishers and content
creators that have built strong relationships
with engaged, niche audiences.
