Identity Solution Partners
Build an Unshakeable Privacy & Identity Strategy
For a deeper dive into this, we recommend checking out our Prepper Playbook for Advertisers ,
which provides tactical battlecards and strategy guidance on planning for a world without 3PC.
1P Identified
Use standard 1P
data segments to
target ads publisher
by publisher
10
%
90
%
Cross - Domain
Identified
Target audiences across
domains using ID
solutions
Group / Cohort
Solve for retargeting
use cases using group
targeting from Privacy
Sandbox proposals
+ -
Cross - domain identity solution partners may only account for 10% of available supply.
We dig into that more at our Privacy Hub . To complement your ID solution partners,
and
to capture the remaining 90%,
we recommend taking a portfolio approach that will
perform and scale in non - 3PC environments.
Identity solution partners allow you to target the exact audiences you're looking for, based on strong
identifiers like email logins.
TripleLift is evaluating and integrating identity solution partners who are privacy - forward and
innovative in response to the deprecation of third - party cookies (3PC). We work with leading partners
that empower user targeting on a publisher - by - publisher basis as with first - party (1P) publisher IDs, as
well as targeting users across multiple domains.
Target Identified Users with Confidence
Check Your ID Solution Partner Status with TripleLift
Use the guide below to see if we're integrated with your partner of choice.
Beta
GA
Discovery
Targeted Across
Domains
à ID5
à TTD UID 2.0
à LiveRamp RampID
Similar targeting behavior
to 3PC, targeting user
across multiple publishers
Targeted on a
Single Domain
à Google PPID
à PreBid SharedID
Can be used to target users
on a single publisher; data
will not track across
domains.
*As of October 2022
