DCO ACTIVATION
DSP specs are
recommended.
DCO Specs
If you are unsure about assets,
reach out to your DCO vendor or
your TripleLift partner.
+ Geo
+ Language
+ Scheduling
+ Sequential
+ Day of Wee k
Activation Overvie w
Dynamic
Assets
TripleLift's Dynamic Creative
Optimization (DCO)
combines the power of
dynamic targeting technology
with the performance of
Native. Leverage trigger -
based targeting to deliver a
more personalized message.
Image
Headline
Caption
Landing Page
Common Data
Triggers
+ Time of Day
+ Weather
+ Keyword
+ Device
1. Define Campaign Strategy
2. Generate DCO Tags
3. Set up Campaign in DSP
4. Launch Campaign
5. Collect Post - Launch Reporting
*For more detail, refer to page 2 of this guide.
