Our Methodology
The research team at TripleLift conducted custom
eye tracking and sales lift studies to provide
additional insights to our first - party performance
data.
Fieldwork for the eye tracking studies was
collected between November 19 - 25, 2021.
Respondents were exposed to 30 second video
advertisements for various retail brands, services
and products. Retail brands included those of the
department store, pharmacy, home goods, and
big box divisions.
Pages 16 - 18
This report includes summaries of consumer and
market research reports regarding retail trends.
Mintel "The State of Retail & eCommerce – US 2021", Criteo,
Klamar , eMarketer
Page 5 - 7, 10 - 12
Statista "Frequency of online purchases – US, Jan 2021"
Page 8
ScienceDirect, PR Newswire, McKinsey Research, RetailMeNot,
ThinkWithGoogle
Page 9
