Addressability Spectrum
1P
Identified
Less
Individual
Addressability
More
Individual
Addressability
10
%
90
%
Cross -
Domain
Identified
Group /
Cohort
Did you know that less than 10% of impressions are likely to be identified
across domains? A Privacy & Identity strategy that hinges on cross -
domain identity solutions with leading identity partners alone may not
account for the remaining 90% of addressable impressions. This is
especially important for publishers who may not have a wealth of user
logins that will position them for higher ID match rates -- and thus, higher
revenue.
But have no fear: take a look at the addressability spectrum on the right
to start thinking more holistically about the approach you want to take. In
pages 13 - 23 we'll guide you through battlecards aligning to each of these
strategies to serve as checklists as you develop your monetization
strategies for a new world.
Start planning for Group/Cohort and IP Identified even as you
work with leading cross - domain identity solutions partners.
See page 7 - 8 for a deep dive into each component of the spectrum.
Reframing Addressability
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5
