Reframing Addressability
Page 5
Addressability Spectrum Deep Dive
Page 7
Challenges with Existing Monetization Strategies
Page 9
The Day After Third - Party Cookies Go Away
Page 3
Challenges Your Buyers are Facing
Page 11
Using the Addressability Spectrum as a Guide
Page 13
First - Party Identified Targeting
Page 15
Table of Contents
Cohort/Group Targeting
Page 19
More Best Practices
Page 21
Congratulations! (Final Thoughts)
Page 25
Glossary
Page 27
