Savvy advertisers should be testing out tactics
now
with their
strategic partners so that they can vet crucial strategies and
set realistic goals and expectations for critical ad campaigns.
Safari and Firefox browsers ditched third - party cookies years
ago and make for valuable testing environments.
Ground Your Strategy with First - party Data
(1PD)
Level - up Your Contextual and Make it Modern
Test & Learn
Employ a Range of Measurement Options that
will Outlast Third - party cookies
Build Your Battledeck
Consider the Addressability Spectrum
Practical Steps
Choose the right
cards for battle.
