Consider
the
Addressability
Spectrum
01
Ever heard the saying, "failing to plan is planning to fail?" Yeah,
don't let that be you…there are a finite number of days, and more
alarmingly, only one major holiday season before third - party cookies
become unreliable.
Google is targeting H2 of 2024 for third - party
cookies' end - of - life, which means that this
significant change could be happening just as
many brands are starting to media plan for the
holiday season.
While that may be an exhilarating rush for some advertisers (The
drama! The unknowns! The thrill of the game!) , the last thing you
want is to find yourself scrambling for your cards.
Don't be late to the game.
