Prepper Playbook
Contents
Introduction
The Game So Far
Play Your Cards Right
Consider the Addressability Spectrum
Make First - party Data Your MVP
Make Your Contextual Modern
Test & Learn
Understand Your Current Measurement Strategy
Game On
Quick References
Worksheet
Sample Media Plan
Glossary
Additional Resources
Intro
Programmatic advertising is changing fast, but updating your ad
strategy doesn't have to be a slog. Instead, think of it like a strategy
game; you want to build the best possible hand of battlecards to
prepare you for whatever the game throws at you next.
Goal
The goal of this playbook is to empower you with tools and knowledge
to start building an actionable strategy for the future. By addressing the
battlecards we've outlined, you should be building a battledeck that
addresses your specific goals. You can use this guide to confidently plan
for an advertising world without third - party cookies.
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Why are we talking about battledecks anyway? The world of
programmatic privacy and identity regulations and industry changes
can be a lot to take in. To make media planning more manageable,
we've simplified things into five battlecards you can use to build
your own battledeck for attacking these challenges. This playbook is
your guide for making those decisions.
Card Notes
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