Best Practices Guides

Privacy & Identity Prepper Playbook for Advertisers

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Timeline The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, in the European Union 2018 Firefox (3% of global browser market share*) moves to block all third - party tracking cookies by default 2019 The California Consumer Privacy Act (CCPA), goes into effect, creating an array of consumer privacy rights and business obligations with regard to the collection and sale of personal information 2020 Safari (19% of global browser market share*) moves to block cookies for cross - site resources by default 2020 Additional states to adopt privacy legislation: 2023 – 2024 Google Chrome (65% of global browser market share*) will depreciate all third - party cookies in H2 2024 2024 • California CPRA • Utah UCPA • Colorado CPA • Virginia CDPA • Connecticut CTDPA *Source: Browser Market Share Worldwide

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