Campaign Spend Impressions eCPM Clicks CTR eCPC Visits CPiV *
Initiative 1 $101,079
10,728,884 $9.42 37,710
0.35% $2.68 663,746 $2.19
Initiative 2 $48,252
6,551,815 $7.36 19,624
0.3% $2.46 21,951 $4.96
Total $149,332
17,280,699 $8.64 57,334 0.33%
$2.60 685,697 $2.67
* CPiV = Cost per Incremental Visit
Overall Campaign Performance
