• Overall, the Initiative 1 drove a 7.47% lift in incremental visits meaning 46,163 store visits would not have happened withou t t he Media
running
• This is above the 7.27% lift benchmark for Retail Campaigns
• The variety of Ad Formats helped increase the awareness for the holiday sale as seen in the above lifts
• Overall, delivery skewed towards females, as the impression total over - indexed for females and under - indexed for males
• This coincided with Behavioral Lift presence. Females showed slight Behavioral Lift while males did not
• In many of the DMAs where Behavioral Lift was present at some confidence level (Madison, Atlanta, Hartford/New Haven, Denver, DC ,
Nashville, NY), impression indexes were stronger
• This means that a large portion of Media was targeted towards users who displayed a high propensity to convert
Key Takeaways
$101,080
Total Spend
663,746
Linked Store
Visits
6.29%
Unexposed
Conversion Rate
15.4MM
Impressions
6.76%
Exposed
Conversion Rate
7.47%
Store Visit
Lift
46,163
Incremental
Store Visits
$2.19
Cost per Inc.
Store Visit
Confidence: 99%
All benchmarks and additional data cuts can be found in the appendix
$
+
+
+
Initiative 1
The campaign increased foot traffic by 46,163 visits at $2.03 cost per visit
