Source: Incremental Sales = HH reach x $/HH lift
+$251,757 +$1.23
INCREMENTAL SALES
Overall the campaign drove
+$0.03 per household lift
achieving incremental sales of
over $250k.
RETURN ON AD SPEND
For every dollar spent on the
campaign there was a return of
$1.23 in sales, meaning that the
brand saw their investment
returned in sales in addition to
incremental sales dollars.
Overall Results from Campaign
