The native image creative proved to be significantly more attention - grabbing than the traditional banner
Of the 10s video, respondents spent the majority of
time reading the accompanying text
5.81s Time Viewed of Text
Upon viewing the video, 15% said they would
consider subscribing while 32% were indifferent
25% Subscription Intent
Numerous respondents would recommend the
Financial Times to friends and family, post - exposure
42% Would Recommend to Others
Overall Findings: Video Asset Testing
