Overall Findings: A/B Testing Native Image Ads
The Custom Copy creative outperformed the generic version with higher brand recall and more time spent with the ad
Winning
Creative
Creative A: Generic Copy Creative B: Custom Copy
§ While seen by 97% of respondents, users spent less time
with the generic copy than the custom version
§ 70% of respondents recalled "Aussie Hair" as the brand
shown in the media
§ All respondents noticed the custom copy creative and
spent 2.25x more time with it than the generic version
§ There was an 83% brand recall post - exposure with 88% of
respondents considering purchasing in the future
