Key Takeaways
§ When asked about the key message communicated in the article, the majority of respondents either
strongly or somewhat agreed
§ Numerous respondents mentioned the clear, colorful pictures being what they enjoyed about the article
and helped them understand what the product was
37%
48%
14%
1%
0%
Strongly Agree Somewhat Agree Neither Agree nor
Disagree
Somewhat Disagree Strongly Disagree
How much do you agree with the following statement: [Key Message]
Survey Results: Message Association
