Methodology
TripleLift utilizes Sticky, an eye - tracking platform, to
measure respondent's eye movements and ask a few
follow - up questions.
Testing Process:
1. Brand & TripleLift align on study KPIs
2. Post - experiment survey is created and approved
3. Panel is recruited through Sticky platform
4. Web camera access is approved by respondent
5. Respondents calibrate their eye - movements by following a
dot on the screen
6. An image, scrollable webpage, or video is shown to
respondents for a set period of time
7. Respondent answers post - experiment questions regarding
ad recall, brand perception, consideration, etc.
8. TripleLift gathers data and inputs findings into wrap - up deck
Note: This is a closed environment study and results are not directly linked to
campaign performance
