Question Response Options
What brand do you recall seeing? Brand, Competitor 1, Competitor 2, Competitor 3, Competitor 4
How did that image affect your perception of the brand?
More positive perception of the brand; It did not change my
perception; Negative perception of the brand; I was not aware of
this brand
(Show Image)
What about the content stood out the most? (open ended)
The next time you purchase [insert brand category], how likely are
you to consider [brand/product]?
Very Likely, Somewhat Likely, Neutral, Somewhat Unlikely, Very
Unlikely
How much do you agree with the following statement: [insert key
product message]
Strongly Agree, Somewhat Agree, Neither Agree nor Disagree,
Somewhat Disagree, Strongly Disagree
Survey Questions
