Metric Definition
Seen Percentage Percentage of respondents who saw the various parts of the unit (copy, image or total unit)
Time Viewed How much time a respondent spend consuming the unit
Seen First by Percentage Percentage of respondents that saw the unit first
Revisited by Percentage (Double
Take Percentage)
Percentage of respondents that saw the unit and then went back to look at it again
Time Until Noticed
How much time passed before a respondent viewed the unit. If less than 25% of people saw the
unit, it is excluded
Metric Glossary
